Now I already know what you’re thinking, who the hell is going to care what some college kid has to say?
I’m here to assure you that there’s a lot more people who want to read about your adventures than your mom and best friend, you just have to figure out how to reach them.
#1) Embrace the aesthetic
We all know that things with pretty pictures are much more tempting to click on. Whether it be that hot new celebrity, a puppy picture, or some yummy tacos, we can’t help but click the link. Use this tactic to promote your stuff! Either take good pictures yourself or find a way to incorporate good pictures into your posts. Draw the people in!
#2) Titles matter
Like we discussed in the last post, a great title is vital to getting those clicks. Choose something short and sweet that’ll catch your audience’s attention. Find big, key phrases from your text that explain what you’re talking about in a short and exciting way. This combined with an amazing picture and you’re golden.
#3) Use the right platforms
This tip is a bit more tricky and requires that you know your audience. Subtip: each blog deserves its own Facebook and social media pages.
Branding your blog and getting people to “like” a page that will let them know when you’ve posted something new is much better than simply sharing your posts on your own page. This looks much more professional than a simple “check out my blog!” posted on your own page that your mom might click on. Key word: might. Besides Facebook, decide what other medias you want to focus on. Instagram is great for the pictures you’ve taken and Twitter allows you to share a picture and link with your tagline. Sites like Digg and StumbleUpon are discovery engines that recommend web content to users. Use sites like these to find new readers!
#4) Know when to share
Though this tip might seem silly to most millennials, this really is the key to social media success. Firstly, you need to know when your audience is online and most engaged! You should create a posting schedule to remind you to post at each times. Silly “one post a day” rules do not exist in this type of world, so post away!
#5) Money talks
Though this tip is obviously optional depending on your blogging goals, money does talk. Using things like “Paid Social” can help you promote your content into news feeds where you are guaranteed visibility. If you’re craving a bigger audience, maybe marketing tactics are the way to go.
6) Have fun!
Most importantly, remember to have fun! Trying to remember to update and network consistently can become overwhelming, so always make sure that you’re enjoying it. Blogging should feel like an enjoyable hobby, not a boring job. Take time throughout your travels to unplug and relax. Then, use social media and your blog to reconnect with the world and share what you learned.
Wright, Liz Borod. “10 Social Media Tips for Bloggers.” Mashable. 17 Feb. 2012. Web. 20 Apr. 2016.